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Live Aloha
About Purelei
Our brand name PURELEI consists of the two words "pure and lei" and represents the pure attitude towards life and the famous hawaiian flower necklace.
PURELEI stands for designs that tell a personal story, durable materials, exclusive design collaborations and the Aloha way of life. The company was founded in 2016 by Alisa, Freddy and Etienne.
DESIGN INSPIRED BY HAWAII
WATERPROOF & LONGLASTING
Stainless Steel, 18K gold plated
Recycled Packagings
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