General Terms and Conditions of PURELEI GmbH
Mannheim, October 29, 2026
§ 1 Scope with respect to consumers and definitions
(1) The following General Terms and Conditions apply to all contracts concluded via our online shop at www.purelei.com between us,
PURELEI GmbH
Glücksteinallee 43-45
68163 Mannheim
Germany
represented by the managing directors Alisa Maria Jahnke, Frederik Jahnke and Etienne Espenner, registered in the commercial register of the Local Court (Amtsgericht) of Mannheim under HRB 726494, share capital: €25,000,
and the customer, in the version valid at the time the contract is concluded. Deviating general terms and conditions of the customer are not recognized unless we expressly agree to their validity in writing.
(2) The products in our online shop are offered to consumers only. A consumer is any natural person who enters into a legal transaction for purposes that can predominantly be attributed neither to his or her commercial nor to his or her self-employed professional activity (Section 13 of the German Civil Code, BGB).
§ 2 Conclusion of the contract, storage of the contract text
(1) The presentation and advertising of goods in our online shop do not constitute a legally binding offer on our part but merely a non-binding invitation to the customer to order goods.
(2) By clicking the “Buy” button in the last step of the ordering process, or by clicking the “Pay now” button when using the payment method PayPal, the customer submits a binding offer to conclude a contract for the purchase or booking of the goods and/or services shown in the order overview (offer).
(3) Subject to § 6, the order is placed in the following steps:
1) Selection of the desired item and color
2) Adding the item to the cart by clicking the “Add to cart” button
3) Selection of further items or viewing the cart
4) Checking the details in the cart and making changes if necessary
5) Clicking the “Check out” button
6) Logging in to the online shop or using the express checkout of the payment service PayPal (prior registration required in each case) and entering the login details (e-mail address and password), or entering the contact details and delivery address and, if applicable, a voucher or discount code
7) Clicking the “Continue to shipping” button
8) Re-checking or correcting the data entered
9) Selecting the shipping method
10) Clicking the “Continue to payment” button
11) Selecting the means of payment and entering the required information
12) Submitting the order bindingly by clicking the “Buy” button or, if the payment service PayPal is selected, by clicking the “Pay now” button
After checking his or her details and before submitting the order bindingly, the customer can return to the page on which the customer's details are entered by using the “Back” button of the internet browser or by clicking the “Change” button next to the contact details and shipping information, and correct any input errors there, or cancel the ordering process by closing the internet browser.
(4) We confirm receipt of the order immediately by means of an automatically generated e-mail (“confirmation of receipt”). A valid contract is concluded only upon the shipping confirmation by e-mail (acceptance).
(5) We send the customer the contract text (order details), our T&Cs including the voucher and discount conditions, and, where applicable, the withdrawal instructions by e-mail. The customer can also view the T&Cs at any time on our website. For security reasons, the order data is no longer accessible via the website. If the customer has a customer account, the orders are displayed there.
(6) The customer can place orders in our online shop as a guest or as a registered user. As a registered user, the customer does not have to enter his or her personal data each time but can simply log in to the customer account before or during an order using the e-mail address and the password freely chosen during registration. Registration alone does not create any obligation to purchase the goods we offer. The access data for the account must be kept confidential and must not be disclosed to third parties. Information on the processing of data is available in our privacy policy, which can be accessed on our website.
(7) The contract is concluded in the language in which the customer carries out the ordering process. The languages selectable in our online shop are available. The version of these General Terms and Conditions in the language in which the customer placed the order is authoritative.
§ 3 Prices, shipping costs, payment
(1) The prices stated include the statutory value added tax and other price components. Any shipping costs are added unless otherwise specified below. The shipping costs are indicated in the price information in our online shop. The price including value added tax and any applicable shipping costs is also displayed in the order form before the customer submits the order.
(2) Subject to § 6 and § 7 of these General Terms and Conditions, the customer can pay by PayPal, credit card (Visa, American Express, Mastercard), Klarna and Apple Pay via the “Safari” internet browser. The terms of use of the respective payment service apply. Further information on Klarna is provided at the end of these T&Cs (“Information on Klarna”).
§ 4 Delivery
(1) Unless otherwise stated in the product description and subject to § 6 and § 7 of these General Terms and Conditions, delivery takes place within approx. 3 to 7 working days (Monday to Friday). The delivery period begins on the day after the contract is concluded. If the last day of the period falls on a Saturday, Sunday or public holiday at the place of delivery, the period ends on the next working day.
(2) Express shipping: Parcels for orders placed on a working day by 2:00 p.m. are usually delivered within Germany within 24 hours. Orders placed on a Friday before 2:00 p.m. are delivered on the following Monday. Express shipping is not available for deliveries under the Mahina Club subscription.
(3) If the customer is a consumer, the risk of accidental loss and accidental deterioration of the goods sold passes to the customer, even in the case of a sale involving shipment, only upon handover of the goods to the customer or when the customer is in default of acceptance.
(4) If there are delivery difficulties at the time of the order or if a product is no longer carried at the time of the order, we will inform the customer without undue delay and will not accept the order. We will refund to the customer without undue delay all amounts that the customer may already have paid to us for the unavailable products.
(5) If we are unable to deliver a shipment, we will hold the shipment in our warehouse for up to 10 days. In this case, a notice will be left for the customer stating where the order is and how the customer can obtain it. If the customer does not contact us within a period set by us to arrange delivery, we are entitled to rescind the contract. We will refund the purchase price paid as quickly as possible, at the latest within 14 days of the declaration of rescission. Our statutory claims arising from the customer's default of acceptance, in particular to reimbursement of the additional costs demonstrably incurred by us as a result of the failed delivery and the return shipment, remain unaffected. The provisions in § 6 of these General Terms and Conditions apply to the Mahina Club subscription.
§ 5 Retention of title and prohibition of resale
(1) We retain title to the goods until the purchase price has been paid in full.
(2) The customer warrants that the products will be used exclusively for private purposes. Any trade or commercial resale of the purchased products is prohibited.
§ 6 Mahina Club
(1) The Mahina Club is a subscription for the monthly delivery of jewelry and/or accessories. The customer can choose between a flexible subscription for an indefinite period (cancelable monthly, § 6 (7)) and a fixed-term subscription of 3, 6 or 12 months. To manage the subscription, the customer can create a customer account after placing the order.
(2) Partially deviating from § 2 (3) of these General Terms and Conditions, the order in our online shop is placed in the following steps:
1) Selecting the jewelry color and the term of the subscription, distinguishing between a flexible term and a fixed term of at least 3 months, 6 months or 12 months
2) Adding the item to the cart by clicking the “Add to cart” button
3) Checking the details in the cart and making changes if necessary
4) Clicking the “Check out” button
5) Entering the contact details and delivery address and, if applicable, a discount code
6) Clicking the “Continue” button
7) Re-checking or correcting the data entered
8) Selecting the means of payment and entering the required information
9) Submitting the order bindingly by clicking the “Buy” or “Order with obligation to pay” button
(3) The specific pieces of jewelry and/or accessories for the respective month are selected by us. The pieces of jewelry and/or accessories are available in one size only. Exchanges, in particular because of size, color or fit, are excluded. A preview of the jewelry for the following month is available on our website.
With both the flexible subscription and the fixed-term subscription, the jewelry color can be changed for the following month up to the 28th of a month in the customer account or via customer service.
(4) The monthly price of the subscription stated on our website and in the product description includes value added tax and shipping costs.
The payment methods are PayPal and credit card. Vouchers cannot be redeemed.
For the term of the subscription, the customer authorizes us, in the case of a flexible subscription, to debit the monthly amount for the respective current month or, in the case of a fixed-term subscription, to debit the advance payment for the selected term, in each case using the payment method specified by the customer. In the case of a flexible subscription, the monthly debit takes place on the 2nd of each month. The first debit takes place immediately after the subscription is taken out.
For the flexible subscription, the following applies: If we are unable to debit the amount, no jewelry and/or accessories will be delivered. If further attempts to debit the amount fail and a payment deadline set by us expires, we are entitled to terminate the subscription. Our statutory claims arising from the customer's default in payment remain unaffected.
To change the payment method, the customer must cancel the subscription and take out a new one.
(5) Deviating from § 4 of these General Terms and Conditions, delivery under the flexible subscription takes place within 3 to 7 working days after the respective monthly debit. Under the fixed-term subscription, the first delivery takes place within 3 to 7 working days after receipt of the advance payment, and the further monthly deliveries each take place within 3 to 7 working days after the 2nd of the respective month. The customer receives a shipping confirmation and a tracking number for each delivery.
The shipping address can be changed in the customer account or via customer service.
If we are unable to deliver a shipment, we will try to contact the customer again after the 10 days during which the shipment is held have expired. If the customer does not contact us within a further period set by us to arrange delivery, we are entitled to terminate the subscription. Any amount already paid will be refunded at the latest within 14 days of the termination. Our statutory claims arising from the customer's default of acceptance, in particular to reimbursement of the additional costs demonstrably incurred by us as a result of the failed delivery and the return shipment, remain unaffected.
(6) Customers have the option of pausing the flexible subscription for the following month during the current month. The corresponding settings must be made before the 28th of the current month in the customer account or by customer service. The subscription can be paused several times, but only for the following month in each case.
When a pause is activated, the debit and the delivery for the next month are suspended. Debit and delivery resume in the month after next.
(7) The flexible subscription can be canceled before the 28th of the current month with effect from the following month via our website, in the customer account or via customer service. After cancellation, the customer has the option of reactivating the subscription for the following month in the customer account or via customer service.
A fixed-term subscription (3, 6 or 12 months) can be canceled by the customer at any time with effect from the end of the selected term. If we do not receive a cancellation by the 28th of the last month of the term, the subscription is not renewed for a further fixed term when the fixed term expires but continues as a flexible subscription for an indefinite period. The monthly price of the flexible subscription stated when the contract was concluded then applies, and the customer can cancel the subscription at any time in accordance with the first sentence of this paragraph with effect from the end of the respective month.
We can terminate the subscription in text form (e.g., by e-mail) by the third working day of a month with effect from the end of the following month.
(8) Customers with an active subscription have access to the pre-sale for certain sales promotions. Customers receive all information on the respective pre-sales, invitations and, shortly before the pre-sale, the password for logging in to our online shop by e-mail.
An active subscription further entitles customers to take part in certain prize draws that we hold at our own free discretion. The respective conditions of participation apply.
Finally, customers with an active subscription receive discount codes, granted at our own free discretion, for a price reduction on correspondingly designated items or for obtaining a free item. Our discount conditions and any additional conditions applicable to the respective discount promotion in the individual case apply.
This does not establish any entitlement to the holding of pre-sales or prize draws or to the issuing of discount codes.
§ 7 Advent calendar
(1) Deviating from § 4 of these General Terms and Conditions, orders containing an Advent calendar are shipped from September to mid-November of the current year, unless otherwise stated.
(2) Canceling the order or changing the shipping address is only possible up to the date stated in the product description.
(3) The jewelry color cannot be changed after the order has been placed.
(4) The payment methods are PayPal, credit card and Klarna. Vouchers can be redeemed. Discount codes cannot be applied.
§ 8 Right of withdrawal
(1) If the customer is a consumer, he or she has a statutory right of withdrawal in accordance with the following withdrawal instructions.
Withdrawal instructions
Right of withdrawal
You have the right to withdraw from this contract within fourteen (14) days without giving any reason.
The withdrawal period is fourteen (14) days from the day on which you, or a third party other than the carrier and indicated by you, take possession of the goods.
To exercise your right of withdrawal, you must inform us
PURELEI GmbH
Glücksteinallee 43-45
68163 Mannheim
Germany
E-mail: aloha@purelei.com
of your decision to withdraw from this contract by means of an unequivocal statement (e.g., a letter sent by post or an e-mail). You may use the attached model withdrawal form, but it is not obligatory.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we shall reimburse to you all payments received from you, including the costs of delivery (with the exception of the supplementary costs resulting from your choice of a type of delivery other than the least expensive type of standard delivery offered by us), without undue delay and in any event not later than fourteen days from the day on which we received your notice of withdrawal from this contract. We will carry out such reimbursement using the same means of payment as you used for the initial transaction, unless expressly agreed otherwise with you; in no event will you be charged any fees as a result of such reimbursement. We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earlier.
You shall send back the goods or hand them over to us (returns address: PURELEI GmbH, Dudenstraße 37-43, 68167 Mannheim, Germany) without undue delay and in any event not later than fourteen days from the day on which you inform us of your withdrawal from this contract. The deadline is met if you send back the goods before the period of fourteen days has expired.
You will bear the direct costs of returning the goods.
You are only liable for any diminished value of the goods if this loss in value is due to handling of the goods that was not necessary to establish their nature, characteristics and functioning.
The right of withdrawal does not apply to contracts for the supply of goods that are not prefabricated and for whose production an individual selection or specification by the buyer is decisive, or that are clearly tailored to the personal needs of the buyer, nor to contracts for the supply of sealed goods that are not suitable for return for reasons of health protection or hygiene if their seal has been removed after delivery.
End of withdrawal instructions
Model withdrawal form
(If you wish to withdraw from the contract, please complete this form and return it to us.)
To PURELEI GmbH, Glücksteinallee 43-45, 68163 Mannheim, Germany, e-mail: aloha@purelei.com
I/We (*) hereby withdraw from the contract concluded by me/us (*) for the purchase of the following goods (*)/the provision of the following service (*):
Ordered on (*)/received on (*):
Name of consumer(s):
Address of consumer(s):
Signature of consumer(s) (only if this form is notified on paper):
Date:
(*) Delete as appropriate.
(2) Orders of PURELEI Advent calendars, PURELEI Surprise Boxes, Influencer Boxes, PURELEI Fashion Boxes and jewelry sets can only be withdrawn from in their entirety and must be returned in their entirety. A full refund is made only if the order has been returned in full. Rights in respect of defects relating to individual items remain unaffected. If a product is missing or individual items are defective, this must therefore be reported to customer service.
(3) The collections of the Mahina Club are limited and contain exclusive pieces of jewelry. The Mahina Club is a monthly subscription; the right of withdrawal exists only after the first delivery and after a new sign-up following a cancellation.
§ 9 Voluntary right of return up to 30 days after receipt of the goods
(1) Without prejudice to the statutory right of withdrawal, the customer is granted a voluntary right of return of 30 days from receipt of the goods in accordance with the following provisions. With this right of return, the customer can release himself or herself from the contract without giving any reason even after the 14-day withdrawal period has expired (see withdrawal instructions above) by returning the goods to us within 30 days of receipt (the period begins on the day after receipt of the goods).
(2) The voluntary right of return applies exclusively to new and unworn goods. Items that have already been worn or washed cannot be returned. The items must be returned in their complete original packaging. Any original label must be present. If these requirements are not met, the return may be refused.
(3) The voluntary right of return does not apply to the purchase of gift vouchers, Advent calendars and items for which something else is expressly stipulated, to the Mahina Club, or to goods for which the statutory right of withdrawal is excluded (see withdrawal instructions above).
(4) The customer bears the costs of returning the goods. The delivery note included in the shipment is not a return label. The completed delivery note must be enclosed with the return so that it can be processed. If a delivery note is missing, the customer's name, the order number and, if applicable, the reason for the return must be stated on a piece of paper.
(5) Different orders can be returned together; in this case, the pieces of jewelry in their respective packaging and all delivery notes or the pieces of paper referred to in paragraph (4) must be enclosed with the return. PURELEI Surprise Boxes, Influencer Boxes, PURELEI Fashion Boxes and jewelry sets must be returned in their entirety.
(6) No separate confirmation of receipt is sent when the returned goods arrive. As soon as the return has been processed, the customer receives a notification. Processing usually takes 10 days and may take longer during major sales promotions.
(7) Refunds are made to the account used for payment. For payments by PayPal, credit card or Apple Pay, the refund is made to the associated PayPal or credit card account. For purchases made with a gift voucher, a digital gift voucher is issued for the corresponding amount. Information on refunds for payments with Klarna is provided at the end of these T&Cs (“Information on Klarna”).
(8) Until the statutory withdrawal period has expired, only the statutory conditions set out there apply. The voluntary right of return does not limit the statutory warranty rights.
§ 10 Warranty
The statutory warranty provisions apply unless otherwise provided below.
§ 11 Limitation of liability
(1) In all cases of contractual and non-contractual liability, we are liable to the customer for damages or reimbursement of futile expenses in the event of intent and gross negligence in accordance with the statutory provisions.
(2) In other cases – unless otherwise provided in paragraph (3) – we are liable only for the breach of a contractual obligation whose fulfillment is essential for the proper performance of the contract in the first place and on whose observance you as a customer may regularly rely (so-called cardinal obligation), and such liability is limited to compensation for the foreseeable and typical damage. In all other cases, our liability is excluded, subject to the provision in paragraph (3).
(3) Our liability for damage resulting from injury to life, body or health and under the German Product Liability Act (Produkthaftungsgesetz) remains unaffected by the above limitations and exclusions of liability.
§ 12 Customer service
Our customer service is available to you for questions, complaints and claims on working days from Monday to Friday, from 8:00 a.m. to 4:30 p.m. (German time).
E-mail: aloha@purelei.com
§ 13 PURELEI Club
The membership program "PURELEI Club" is available exclusively via the PURELEI app and is currently only open to customers in Germany, Austria and Switzerland. Participation is subject to the PURELEI Club terms of participation as amended from time to time, available at https://purelei.com/en/pages/purelei-club-teilnahmebedingungen and in the PURELEI app.
§ 14 Final provisions
(1) Contracts between us and the customer are governed by the law of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). The statutory provisions restricting the choice of law and on the applicability of mandatory provisions, including those of the country in which the customer as a consumer has his or her habitual residence, remain unaffected. In particular, this choice of law does not deprive a consumer of the protection afforded by the mandatory consumer-protection provisions of the law of the country in which he or she has his or her habitual residence (Art. 6(2) of Regulation (EC) No 593/2008, “Rome I”).
(2) Should individual provisions of these General Terms and Conditions be invalid, void or incomplete, the validity of the remaining provisions remains unaffected. The parties will – where necessary in the appropriate form – replace the invalid or void provision, or fill the contractual gap, with a provision that comes as close as possible to the economic purpose pursued by them. If the invalidity or nullity of a provision is based on a measure of performance or time (period or deadline), a legally permissible measure shall take the place of the invalid or void provision on performance or time.
Information on Klarna
In cooperation with Klarna AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer the following payment options. Payment is made to Klarna in each case:
Invoice: When you buy on invoice with Klarna, you always receive the goods first and always have a payment period of 14 days. The invoice terms are available on Klarna's website (www.klarna.com).
Installment purchase: With Klarna's financing service, you can pay for your purchase flexibly in monthly installments of at least 1/24 of the total amount (but at least EUR 6.95) or under the other conditions stated at checkout. Further information on installment purchases, including the general terms and conditions and the European Standard Consumer Credit Information, is available on Klarna's website (www.klarna.com).
Further information, Klarna's terms of use and general information about Klarna are available at www.klarna.com. Your personal data will be processed by Klarna in accordance with the applicable data protection provisions and as set out in Klarna's privacy policy.
Klarna privacy notice: If you choose Klarna's payment services, we ask for your consent to our transmitting to Klarna the data required for processing the payment and for an identity and credit check. In Germany, the credit agencies named in Klarna's privacy policy may be used for the identity and credit check. You can revoke your consent to this use of your personal data at any time vis-à-vis Klarna.
PURELEI guarantee conditions
Version: December 1, 2024
General
The guarantee of PURELEI GmbH (“PURELEI”) is a voluntary guarantee and an additional service under the following conditions, intended to let you enjoy our jewelry for a long time.
The guarantee conditions are effective for all orders placed from the publication of the guarantee conditions, at the earliest from December 1, 2024.
These guarantee conditions apply to all products listed below that were purchased via purelei.com.
1. Notice to consumers
As guarantor, PURELEI points out that in the event of product defects, the buyer is entitled to the statutory warranty rights under the purchase contract. This guarantee is an additional service that exists independently of the statutory rights, in particular independently of the warranty claims under Sections 433 et seq. of the German Civil Code (BGB). These rights are not restricted by the following guarantee conditions. Information on your statutory warranty rights can be found in our General Terms and Conditions (T&Cs).
2. Products covered by the guarantee and duration of the guarantee
Advent Calendar Classic 2024
The guarantee applies to all pieces of jewelry from the 2024 Advent calendar (SKU: 24351-Adventcalendar-Gold / -silver / -rosegold / -bicolor) that can be purchased in the online shop at www.purelei.com or at the PURELEI Store Munich (Kaufingerstraße 9, 80331 Munich, Germany). The guarantee covers the following defects:
- Change of the original color shade purchased of the coated stainless steel of pieces of jewelry
- Malfunction of or defects in the clasp mechanism
- Breaking of chains and other products made with chain material
- Sharp edges or settings
- Knotting of chain links, provided this is reported no later than 10 days after receipt of the product
For these defects, PURELEI grants a guarantee until December 31, 2029. The guarantee period begins on the day on which the buyer purchased the product, as shown on the original proof of purchase. The guarantee can only be claimed by the buyer of the product.
General jewelry range
The guarantee applies to all pieces of jewelry made of stainless steel (with or without alloy) that can be purchased in the online shop at www.purelei.com or at the PURELEI Store Munich (Kaufingerstraße 9, 80331 Munich, Germany). The guarantee covers the following defects:
- Change of the original color shade purchased of the coated stainless steel of pieces of jewelry (products with rose gold coating are excluded)
- Breaking of chains and other products made with chain material
- Sharp edges or settings
- Knotting of chain links, provided this is reported no later than 10 days after receipt of the product
For these defects, we grant a five-year guarantee. The guarantee period begins with the purchase of the product. The guarantee can only be claimed by the buyer of the product.
3. Damage and products not covered
The following are excluded from the guarantee:
- Stones and pearls that have fallen out, are misshapen or are defective
- Defects or damage caused by misuse, negligent use, improper use or accidents
- Defects or damage caused by normal wear and tear (e.g., scratches on the surface)
- Defects or damage caused by unauthorized repair or modification
- Products from the categories Beauty, Fine Jewelry (jewelry made of 925 silver), jewelry storage and textiles of any kind
4. Services in the event of a guarantee claim
If a defect covered by the guarantee occurs within the guarantee period, we offer the following services in the following order:
1. Direct replacement: Where available, the defective product will be replaced by the same product in the same color.
2. Equivalent replacement: If a direct replacement of the product is not possible within 30 days, you have the option of selecting an equivalent product from our range (necklace for necklace, bracelet for bracelet, etc.). The price of the replacement product must correspond to the original purchase price of the item.
The product will not be repaired.
The guarantee period specified in section 2 is not extended by a guarantee service. Nor does the guarantee period begin anew after a guarantee service has been provided.
Note: Guarantee services are not transferable; cash payment and compensation for damages are excluded.
5. Making a guarantee claim
To make use of the guarantee, please contact our customer service (aloha@purelei.com) with your order number (PL) and send a photo of the product clearly showing the defect complained of. After reviewing your request, you will receive feedback on how to proceed.
If you did not purchase the product directly from PURELEI (online at www.purelei.com or in our retail stores) but from a partner company, please also contact aloha@purelei.com and enclose a proof of purchase and a photo of the product clearly showing the defect complained of.
Important: Please do not send the product directly back to us unless you receive a written request from us to do so.
6. No acknowledgment of liability
In individual cases, a guarantee service may also be provided as a goodwill gesture. Under no circumstances does a guarantee service constitute an acknowledgment of a defect. The guarantee service is provided without prejudice to any further claims.
7. Applicable law
These guarantee conditions are governed by German law. The mandatory consumer-protection provisions of the country in which you have your habitual residence remain unaffected.
Guarantor: PURELEI GmbH, Glücksteinallee 43-45, 68163 Mannheim, Germany
VAT ID: DE309497497