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Neu: Festive Collection
Unsere neuen Designs für die festliche Jahreszeit!
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About Us
Meet PURELEI
Inspired by her time in Hawaii, Alisa founded PURELEI together with Freddy and Etienne in 2016. Captivated by the beauty and unique lifestyle of the islands, Alisa chose jewelry to preserve her cherished memories and keep the Aloha spirit alive back home. This passion for the Hawaiian islands is infused into every PURELEI design, bringing you joy and that special Hawaiian feeling every day. Together with you, PURELEI aims to live Aloha, strengthen unique connections, explore new paths, and inspire you to live your authentic self.
LIVE ALOHA
LIVE PURE
LIVE CONNECTED
LIVE AUTHENTIC
THE NAME PURELEI
The name PURELEI combines the English word "pure," which signifies a pure way of living, trust, and pure love, with "lei," the traditional Hawaiian flower garland. A lei is a significant symbol of appreciation, gratitude, and love that is preserved or returned to nature. It is a piece of jewelry that anyone can wear at any time. We aim to reflect this love and appreciation through our PURELEI jewelry pieces.
Find out more about our new chapter:
To the blog article
A New Chapter Begins
8 years of PURELEI
PURELEI is starting a new chapter, and we're thrilled to have you with us. Learn all about our vision and what to expect from PURELEI co-founder Alisa.
Mahalo for joining us on our journey.
Our Journey
2016
PURELEI was founded by Alisa, Freddy, and Etienne.
2018
Launch of the first collection in collaboration with a brand ambassador.
2019
Launch of the Mahina Club & first PURELEI Advent Calendar.
2020
We celebrate 1 million orders and 10,000 Mahina Club members.
2021
Team PURELEI grows to 170 employees from 14 nations.
2022
The PURELEI App launches and the first PURELEI TV spot airs on German television.
2023
We introduce PURELEI BEAUTY.
NEW CHAPTER: 2024!
Opening of the first PURELEI store in Munich.
WHAT PURELEI HAS TO OFFER
PURELEI specializes in waterproof jewelry and designs inspired by Hawaii that tell a personal story. We prioritize durability and quality in all our products.
JEWLERY
FASHION
BEAUTY
FINE JEWELRY
We support
Living Aloha also means giving something back. Together with you and our community, we regularly support charitable organizations with donations to make the world a little brighter and more welcoming. Find out more here.
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