We are celebrating our 8th birthday
PURELEI will be 8 years old in August. We are celebrating this birthday in a big way because we are looking back on wonderful, exciting years in which we have developed further and experienced a lot. We welcome the future and the new chapter.
LIVE ALOHA is at the heart of everything we do and we celebrated that with the PURELEI Birthday Event. 300 people were invited, a colorful mix of TEAM PURELEI, our partners, creators and community members, who were welcomed in the beautiful Morrhof. Because PURELEI would like to warmly say Mahalo to everyone in the community for the last 8 years.
The guests arrived at the party site on time. The dress code of the evening: 'Summer Garden Party' in the soft tones of beige, white, yellow and olive - perfectly coordinated with the enchanting decoration of the location and the colors of the new PURELEI chapter, as you can already see them on our new website.
As soon as you entered, you could plunge into the greeting of colleagues and friends with a refreshing welcome drink and finger food in your hand, accompanied by the gentle sounds of a live pianist, and explore the area lovingly designed by the PURELEI event team.
Various activities were offered throughout the evening on the extensive grounds. A special highlight was the Mahalo Wall, or Wall of Praise, a heartwarming thank you to everyone who has accompanied PURELEI over the past eight years. It was littered with Polaroid pictures of all the guests, pinned to small boxes containing personal thank you messages - a moment of pause and appreciation.
In keeping with the motto of saying thank you, every guest was able to receive a wonderful goodie bag full of surprises from our valued PURELEI partners. Further on the premises, the PURELEI styling lounge was a real oasis for jewelry lovers. Here you could pick up your new favorite piece from a variety of jewelry, lifestyle products and PURELEI BEAUTY products. Skill and a little luck were required at the "Memories by Mahina" grab machine to get hold of one of the coveted Mahina Club Editions.
There were more specials to discover. In the Creative Area, party guests were warmly welcomed by SNOCKS and Intimissimi, where they were able to try out creative DIY projects - such as embellishing underwear with fun iron-on patches. For the brave, there was a tattoo artist on site so you could take home a lasting memory in the form of a tattoo. If you preferred temporary art, you could have a cool airbrush tattoo applied. And for everyone who wanted to treat themselves to a break, physiotherapists were available to relax tense muscles and pamper them with soothing massages.
The festive dinner offered a variety of delicacies from the buffet. Guests were able to spread around the entire area and sit down freely at beautifully decorated tables. This resulted in conversations between old acquaintances or completely new encounters with other party guests. Co-founder Alisa gave an inspiring welcome speech in which she gave a moving look back at the past few years as well as an exciting outlook on the coming chapter of the PURELEI story and also thanked everyone present for their many years of support. As an expression of her gratitude to her two co-founders, with an emotional gesture she presented two leis, the famous Hawaiian flower necklace, which is also part of the name PURELEI, to Freddy and Etienne. In Hawaiian culture, a lei is a great sign of appreciation, gratitude and love that is always kept or given back to nature.
If you wanted to discover even more after eating, you could admire a special highlight live and in color: the new PURELEI Advent Calendar 2024 with an additional sneak peek at each of the magical pieces of jewelry inside.
The PURELEI Birthday Party had much more to offer: The newest addition to the PURELEI family, the Fine Jewelry line, shone in all its glory. PURELEI Fine Jewelry is PURELEI's first jewelry collection made of real silver, made in Germany. In three showcases, guests were able to marvel at the sparkling pieces of jewelry and get a foretaste of the collection.
Amid a good atmosphere, lively conversations and delicious food, the evening flew by. In the PURELEI Club we danced late into the night to the beats of DJ Shari and Shermanology.
This PURELEI Birthday Party was a colorful mix of diverse activities, wonderful people, unforgettable encounters, delicious food, rousing music and lots of ALOHA. A big Mahalo for the last 8 years, to everyone who has been part of this journey and also to you. We look forward to the new chapter of the PURELEI story with anticipation.